As we live right smack in the age of information technology, a greater proportion of companies are beginning to realise that the key to remaining competitive in this ever-changing market is to focus on intangible assets. Most of the value of a company has traditionally been attributed to tangible assets, but shifts in the market have seen how intangibles such as software, brand, and innovation drive sales and profit.
Within this context, it is worthwhile for companies to incorporate the valuation of intangible assets into their corporate strategy. A failure to recognise the commercial strength of your assets could potentially undermine a company’s competitive advantage or obscure opportunities for further development.
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